Seattle based Amazon Announces the Prime Day sale

Amazon Prime Day sales event will be held June 21 and 22, the company said Wednesday. Last year the Prime Day sale was supposed to be held in the summer; it was postponed until October because of the pandemic. Last year’s prime day was a hit.

Analysts say that Prime Day was started in 2015 and it only makes up around 1% to 2% of Amazon annual sales. The vast majority of the company’s offerings on Prime Day in the past are exclusive to Prime members, the $120-a-year subscription that offers customers music, movies, TV shows, and free shipping.

Amazon holds the event each year to build loyalty with Prime subscribers and hook new shoppers to the program. Jamil Ghani, vice president of Prime, said that the E-commerce company will offer upwards of two million deals on products to Prime members this year which is more than it has offered in previous years. The company is also using Prime Day to highlight how the savings event benefits independent merchants that sell goods through its website. Amazon said that the Prime members will get a $10 credit on Prime Day if they spend $10 at select small businesses from June 7 through June 20. The company said it was part of a new $100 million investment the company was making to boost small businesses.

Keri Cusick, head of small business empowerment, said that this is our biggest promotion for small business sellers in our history. Amazon faces intense scrutiny from lawmakers about its power over third-party sellers on the site. The District of Columbia filed an antitrust lawsuit against Amazon last week, alleging that Amazon contracts prohibit sellers from offering their products at a lower price on other websites. Amazon has said that sellers set their prices for the products they offer in our store.