IHOP National Pancake Day returns Tuesday with free short stacks of buttermilk pancakes. After canceling the one-day event last year amid the pandemic and flipping it into a month-long promotion, the pancake deal is back from 7 a.m. to 4 p.m. local time Tuesday, March 1. IHOP has given away free pancakes the day before Ash Wednesday, which is known as Fat Tuesday, Mardi Gras, and Shrove Tuesday.
The chief marketing officer said that for the past 16 years, IHOP had celebrated its national holiday, National Pancake Day, a one-day, in-restaurant event where guests enjoy a free Short Stack together under blue roof. The free pancake fest also continues to be an annual fundraiser.
The IHOP, which shortened its name to its initials years ago, said it had raised more than $30 million for its charity partners since its first National Pancake Day in 2006. It encourages consumers to donate in restaurants on their checks by rounding up to the nearest dollar with the change going to the charity, purchasing wall tags in restaurants for a $1 donation, or adding a donation while ordering online.