Facebook has launched a new professional mode for profiles that will let eligible creators earn money without creating a separate Page. CEO Mark Zuckerberg said that the feature is part of Facebook parent Meta’s $1 billion investment in creators that includes bonuses for Instagram influencers and an expansion to the Stars program announced.
The professional mode profile is the addition of the Reels Play bonus program that allows creators to earn up to $35,000 a month based on views of qualifying reels. Previously, that program was only open to users with Pages. It will be invitation-only for professional profiles to start with, with more information about creating reels here.
Facebook is playing catchup to rival platforms with the creator community, particularly TikTok, which recently passed 3 billion downloads and is ahead of Facebook in user engagement. On top of the new profiles, it recently introduced the Stars store website that lets creators earn cash from followers without paying app store commissions. Professional mode is testing with a limited number of profiles today in the US but will be expanded to more people in the US “soon” and more countries in the coming months.