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Electronic Arts Buy Golf Cash

Electronic Arts are continuing to make M&A moves as it looks to bulk up its presence in the mobile gaming world. Fresh off the $2.4 billion acquisition of Glu Mobile this past April, their biggest purchase to date, Electronic Arts announced Wednesday that they are buying Warner Bros. Games’ mobile gaming studio Playdemic for $1.4 billion in an all-cash deal.

The Manchester studio is best known for its release Golf Clash which the studio boasts has more than 80 million downloads globally. The rather ominously named startup is being jettisoned to its new home ahead of the $43 billion WarnerMedia-Discovery deal where the rest of the Warner Bros. Games division will live post-merger.

Electronic Arts are the second-largest Western video games company with a market cap of around $40 billion. Their achievement has largely come from desktop and console titles, including titles in their most popular franchises like Battlefield, Star Wars and Titanfall. Mobile dominance hasn’t come easy to the company, which has spent much of the past decade or so trying to keep pace with competitors like Activision Blizzard which struck gold with its 2016 King acquisition.

 Electronic Arts have been on a studio-buying spree as of late in 2021 they’ve announced three major acquisitions worth some $5 billion combined. The company, known for its FIFA and Madden NFL video games, is buying Playdemic from Warner Bros Games, a unit of WarnerMedia that is being hived off from AT&T Inc . The deal will help expand its mobile gaming titles across fast-growing genres, including lifestyle, casual, sports, and mid-core games.

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