Burger King Whopper is turning 64 years old, and it’s giving the sandwich a price to match. This Friday and Saturday, Burger King will sell its signature sandwich for 37 cents in what it’s calling a “two-day birthday bash.” The promotion will be offered exclusively to members of the chain’s Royal Perks rewards program and can only be ordered on its app.
Burger King first started selling the Whopper in 1957. It was created by its cofounder Jim McLamore after he noticed that people liked chowing down on big burgers, thus he gave it the name Whopper knowing that this would convey imagery of something big.
Restaurant Brands International, the chain’s parent company, said in an earnings call that it’s “pleased with the early results” of sign-ups as part of its broader efforts to eliminate paper coupons and push customers to digital orders. The goal for Burger King and other brands with loyalty programs is to increase sales and lure in customers, ideally on a daily basis, by giving them reasons to choose them over their competitors.
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